Affiliate Policy

hairmax® operates a performance-based affiliate programme for partners who generate genuinely incremental demand for our clinically validated laser hair regrowth devices. This document defines the rules, permitted methods, and expectations for all affiliate partners regardless of the platform through which they joined. Partners who operate outside these terms will be removed without notice and forgo any outstanding commissions.

Programme Overview

Item	Detail
Commission structure	Standard rate applies to net order value (excluding VAT, shipping, and refunds). Commission rates are communicated at onboarding and reviewed quarterly.
Cookie window	30-day last-click attribution. Commissions are not paid on orders that fall outside the cookie window or where attribution is disputed due to policy violations.
Payment terms	Commissions are paid 30 days after the end of the calendar month in which the order was confirmed, subject to the return/refund window passing.
Eligible markets	UK (primary), Germany, France, Spain, Italy, Netherlands. Affiliates must clearly identify which markets they target at onboarding.
Minimum threshold	Payable commissions require a minimum £50 balance. Balances below this roll forward to the following month.

Approved Traffic & Promotion Methods

The following methods are approved where they are used to reach new, cold audiences who have not previously encountered the hairmax® brand through our own marketing channels.

Meta / Instagram paid ads — cold audiences onlyTikTok organic & paid contentYouTube reviews & tutorialsSEO editorial & listiclesInfluencer organic contentEmail to owned listsPodcast & audio placementsHair loss education funnelsQuiz-based funnelsAdvertorials & pre-sell pagesPinterest organicComparison / review content

Incremental traffic principle

All approved promotion must target audiences who are not already in the hairmax® purchase funnel. Content should educate, build awareness, and expand our customer base — not intercept existing demand. If your promotion is primarily capturing users who already know the hairmax® brand, it is not compliant regardless of channel.

Strictly Prohibited Methods

Branded paid search

Bidding on "Hairmax", "Hair Max", "HairMax UK" or any variation
Branded Google Shopping / PMAX campaigns
Branded Bing / Microsoft Ads
Branded misspellings & close variants
Any ad appearing in response to branded search intent

Retargeting & remarketing

Meta retargeting of hairmax® website visitors
Google Display / YouTube remarketing lists
Customer list uploads derived from our data
Pixel-based lookalike audiences seeded from our traffic
Retargeting via any DSP or programmatic platform

Coupon & deal traffic

Coupon aggregator sites (VoucherCodes, Honey, etc.)
Browser extensions that inject discount codes at checkout
Cashback platforms (TopCashback, Quidco, etc.)
Deal community posts (HotUKDeals, Reddit deals, etc.)
Offering unapproved discount codes publicly

Direct & deceptive linking

Direct linking from paid ads to our product pages
Cookie stuffing or forced affiliate-link clicks
Cloaked funnels or misleading redirect chains
Fake review sites using our brand name in the domain
Content that misrepresents official hairmax® endorsement

Trademark misuse

hairmax® trademark in domain names or social handles
Unmodified use of our logo in paid ad creative
Implying official partnership not confirmed in writing
"Hairmax official" or "Hairmax authorised" branding

Brand-damaging content

Medical or clinical claims beyond approved copy
Before/after imagery not from the approved asset library
Content targeting individuals with extensive or complete hair loss
Comparison ads that disparage competitors
Content that violates UK ASA/CAP advertising standards

Content & Brand Standards

All partner-created content must reflect hairmax®'s positioning as a clinically validated, premium medical device. The brand voice is professional, trustworthy, optimistic, and caring. The following standards apply to all content that mentions or promotes hairmax®.

Standard	Requirement
Spelling & trademark	Always written as "hairmax®" in body copy or "Hairmax®" at sentence start. First instance on any page must include the ® symbol. Not "HairMax", "Hair Max" or "HAIRMAX".
Clinical claims	Partners may reference that hairmax® devices are FDA-cleared and backed by 7 clinical studies across 460 men and women with a 93% success rate. No additional clinical or medical efficacy claims may be made without prior written approval.
Photography & imagery	Use only imagery from the approved hairmax® partner asset library. Models should be 30–60 years of age, healthy-looking with visible hair. Do not depict individuals with extensive hair loss or baldness.
Tone	Hopeful and empathetic — hair loss is a sensitive topic. Avoid making light of hair loss or using alarmist language. Lead with solutions, outcomes, and confidence.
Discount codes	Partners will be issued a dedicated tracking code. This code may only be promoted on channels declared at onboarding. Public broadcast of unapproved codes will result in immediate programme suspension.
Advertising law compliance	All content must comply with UK CAP/ASA guidelines and equivalent EU regulations in other target markets. "Ad", "Sponsored", or "#ad" must be clearly labelled where required by law.

Onboarding & Vetting Process

Application & disclosure Complete the affiliate application including full disclosure of: traffic channels used, whether you run paid ads, GEOs targeted, current or past use of branded PPC, and any existing competitor partnerships.

Review & approval hairmax® reviews applications within 5 business days. We may request samples of your content, landing pages, or ad account structure before approving. Applications with vague or incomplete channel disclosures will be declined.

Policy acknowledgement Approved partners must sign (or digitally accept) this Affiliate Policy before receiving access to creative assets, tracking links, or discount codes.

Asset provision Upon approval, partners receive access to the hairmax® approved creative library, a unique affiliate tracking link, and an assigned discount/tracking code.

Ongoing monitoring hairmax® actively monitors affiliate traffic via Google Analytics, paid search auction insights, and affiliate platform reporting. Any anomalies will be investigated and partners contacted for explanation.

Monitoring & Enforcement

We monitor affiliate activity continuously. The following signals will trigger an immediate investigation:

Spike in branded search CPCsUnusual conversion rate vs. site averageHigh commission volume with low new-customer rateBranded terms in auction insightsCustomer complaints about misleading contentUnauthorised discount codes appearing publiclyCoupon site attribution appearing in GA

Grounds for immediate termination Confirmed branded search bidding, use of retargeting against our audiences, coupon injector activity, trademark misuse in domains or ad copy, cookie stuffing, or creation of content that makes unapproved medical claims will result in immediate programme termination, forfeiture of all unpaid commissions, and where applicable, referral for legal review. There is no warning process for wilful policy violations.

Contact & Disputes

All affiliate enquiries, attribution disputes, and creative approval requests should be submitted via the affiliate programme contact email provided at onboarding. Commission disputes must be raised within 30 days of the commission statement date. hairmax® reserves the right to update this policy at any time; partners will be notified of material changes with 14 days' notice.

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